As an indigenous marketer of choice, our business is driven by a passionate workforce, committed to providing trusted petroleum products and services to customers in Nigeria
We are focused on strengthening Nigeria’s downstream value chain
through our jetty services and the marketing & distribution of refined
With access to 95% of Nigeria’s aviation market, we are passionate about providing fuels for the skies whilst ensuring the timely delivery of quality products
Our topmost priority is the protection of people, the environment, assets and the development ofevery community we operate in.This is reinforced by our internationally-recognized health and safety systems
As an indigenous marketer of choice, our business is
driven by a passionate workforce, committed to providing trusted petroleum products and services to customers in Nigeria
We are focused on strengthening Nigeria’s downstream
through our jetty services and the marketing & distribution of refined
Our topmost priority is the protection of people, the environment, assets and the development of every community we operate in. This is reinforced by our internationally-recognized health and safety systems
OVH Energy is the company behind the Oando retail brand in Nigeria.We are an indigenous marketer of choice providing trusted petroleum products and services.
"We are extremely happy with OVH Energy Marketing - Oando Licensee. Our business relationship has been wonderful, thanks to its dedicated BMs."Promasidor Nigeria Limited
”Many thanks to OVH Energy for her customer centric attitude. Her relationship managers are wonderful”US Embassy Abuja.
"The Oando lubricant range from OVH Energy is one of the best in terms of quality - highly recommended."Wale Adeleke, Major Oil
Oleum eyes substantial chunk of ECOWAS lubricant market
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Q: What is your overall view of the lubricant market
A: The lubricant market in
Nigeria has evolved over the years having experienced a steady and healthy
growth but not without its challenges. Initially, it was a market largely
dominated by the international oil companies (IOCs) such as Total, National
Oil, Agip and the African Petroleum, but the divestments in the downstream
sector of the petroleum industry paved the way for local players to make
inroads into the Nigerian lubricants market.
factor that is responsible for the increased importation of lubricants into the
market especially from Asia and Europe are the low barriers to entry which has then
put a lot of pressure on local manufacturers. As we speak, there are over 46
licensed manufacturers operating in Nigeria, some of whom are not known; and
with over 50 lubricant brands to choose from, the Nigerian customer is at risk
of buying adulterated or substandard products as he/she is not able to
guarantee the quality of the products that have been packaged.
these challenges, the industry has much potential. The industry is expected to distribute
annually about 400 million litres of lubricants. Of course, not all of
these are certified, as large volume are straight base oils that you often see
on our roadsides.
How are these issues of adulteration and counterfeiting being addressed?
A: What OVH Energy did in
2015 to address this particular issue was that it embarked on a project which
ensured it changed the look and feel of its packaging completely. This allowed
us to achieve two goals - to improve on the quality of the product and to
address the issue of counterfeiting and adulteration. From the design phase, we
made sure we included in-built security features that make it impossible for
anyone to adulterate the product. Also, our bottles have a tracking feature
that can flag any form of product tampering. We track our delivery chain
because we have registered distributors, so it is easy to follow the movement
of our bottles and it has helped us to curtail adulteration so far.
What is your expansion programme for the product like?
A: This year alone we have
installed two product filling lines in our Apapa Lubricant Plant from Adelphi
Masterfill which is the first-of-its-kind in Africa, to support the drive to
meet local demand and opportunity to export to the ECOWAS region. This
investment essentially reinforces our commitment to making our products
available to consumers in other markets and to support our growth plans.
So would it be right to say your company is working towards increasing your
market share in West African sub region?
A: Definitely. Taking a
share of the market is something we are very big on. Our strategy was very clear
following the launch of our new product packaging. It was to reposition
and grow our market share and we have seen steady growth in the last two years.
The opportunity to export to West Africa sub-region is there and we are tapping
into it. We already have a subsidiary in Togo that markets our lubricants brand
in that region and we are leveraging on this existing expertise to reach
consumers in countries along the ECOWAS corridor and we intend to go as far
as Niger and Chad.
Any reward for your loyal customers?
A: Just to show our
customers that we appreciate them, we have in the last two years made it a
point of duty to always reward them. Last year, we ran a 4-for-4
promo campaign for 3 months where we partnered with Coca-Cola and customers
enjoyed their favorite non-alcoholic beverage with lubricants purchased at our
outlets. This year we are taking it a notch higher. We have started the
Oleum ‘Awoof Scratch & Win promo’ where every buyer is a winner. This promo
runs till end of September and there will be many prizes for the winners at the
end of the promo when the raffle draw takes place.
Your market share?
A: If you look among the
major marketers, we used to have seven per cent share. This was in 2016. But in
the last two years, we have grown to about nine per cent.
What is the worth of the Nigerian lubricant market?
A: There is hardly any
verifiable data published to this effect, but if we are to estimate by the
volume sold annually and the average cost of a litre of lubricant which is
about 400 million liters and N550/ litre respectively, then we could say that
the industry is worth about N220 billion.
Do you see the potential for the country growing more than 400 million litres?
A: I don’t see that
potential right now but if the industries work at optimum capacity, then we can begin to think along that line. Many
of the factories in the country are at their sub-optimal performance. Some of
them are as low as 30 per cent capacity utilization. As they improve
their output and more industries come on stream, then we can begin to notice
movement in the numbers. If you look at the gross domestic product (GDP) of the
country, you will see that agriculture is the greatest contributor but not much
of lubricants is used in the sector because our mechanized farming level is
still very low.
if there is more movement of finished farm products and improved road network,
more produce can be harvested and moved to the cities for sale. The more the
movement, the more engine oils will then be consumed by both machinery and
passenger vehicles. Even then, some analysts have posited that the industry is
expected to grow by three per cent annually based on the yearly estimated
number of vehicles imported into the country.
What is the contribution of lubricant to your company’s bottom line?
A: Lubricants have always
been complementary to our fuels retailing business, but that focus has shifted.
With the downstream sector experiencing thinning margins, liquefied petroleum
gas (LPG) and lubricant businesses are basically the only source of reasonable
margins. Today our lubricants fetch us the highest margins on a per litre
OVH Energy Rewards Customers with Oleum Scratch and Win Promo
Nigeria – May 13, 2019: OVH Energy
Marketing Ltd, licensee of the Oando retail brand and Nigeria’s leading
provider of trusted petroleum products and services, has launched a promotional
campaign to reward its loyal lubricant customers. The campaign, called ‘Oando Oleum Awoof!’, will give customers
an opportunity to win amazing prizes worth millions of naira including
a brand new car, television sets, motorcycles, tricycles, power banks, airtime
and much more across Oando retail stations and distributors outlets nationwide.
The ’Oleum Awoof!’ promo, which is set to run from Monday, May
13, 2019 until Saturday, August 31, 2019, is open to all who purchase any 4
litre or 25 litre Oando Oleum Lubricant (Engine Oil) across Oando retail stations and distributors
outlets nationwide. The participants are required to scratch the silver foil
and text the secret code and location (state) to the SMS short code 38353 for a chance to win at the
regional raffle draws.
Head of Oleum Lubricants at OVH Energy Marketing Ltd, Mrs. Lilian
Ikokwu stressed the importance of rewarding loyal customers. She said, “Oando
Oleum has become a staple in the Nigerian automobile lubricant space and this
is only possible because of our loyal customers. This promotion is a platform
for us to appreciate them. We believe that using the right lubricant is an essential element of auto care that’s why
we invest time, expertise and innovation into creating high quality lubricants
suitable for petrol and diesel automobile engines. Our Oleum lubricants guarantee fuel
efficiency and optimum engine performance”.
Also commenting on the Scratch & Win
Promo, the Chief Marketing Officer (CMO),
OVH Energy Marketing Ltd, Mr. Babafemi Olabiyi, said, “As the sole licensee of the
Oando retail brand in Nigeria, we are enriching the forecourt experience of our
customers in our stations and continue to ensure high quality products and
service delivery nationwide. We care about our customers and as often as we can
we give back to them. Last year, we ran the 4 for 4 Oleum Lubricants promo to
reward our loyal customers. We are definitely looking forward to putting smiles
on the faces of our customers with this promo and strengthening our
relationship with them”.
OVH Energy continues to shape industry
standards as it provides trusted petroleum products and services in Nigeria.
The Oleum range of high quality lubricants is formulated to the highest
specifications to meet all modern engine requirements; guaranteeing maximum
engine protection, increased fuel efficiency and optimal engine performance.
The Consumer Protection Council and the
National Lottery Commission approves the Oleum Scratch & Win promo. To find
out more about the promo, please visit www.ovhenergy.com
About OVH Energy Marketing
Energy Marketing is the marketer of choice providing trusted petroleum products
and services in Nigeria with expertise in jetty and terminaling services as
well as the marketing and distribution of refined petroleum products for
retail, commercial and industrial purposes.
About OVH Oleum Lubricants
Oleum is a range of high quality lubricants blended
for petrol and diesel automobile engines. Oleum is formulated to the highest
specifications to meet all modern engine requirements – it guarantees maximum
engine protection (by cleansing and preventing corrosion), increases fuel
efficiency and optimizes engine performance.
SYN – made for advanced
petrol and diesel engines from 2010 till date
SL – made for both petrol
and diesel engines from 2001 - 2009
XL – made for both petrol
and diesel engines from 1994 - 2000
DEXTRON II/III – high performance
transmission gear oil/ fluid for automatic engines
Communications, OVH Energy
0802 446 8872
OVH Energy, FRSC Facilitate Oando Truck Drivers’ Training, Promotes Road Safety
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